When it comes to attacting/addressing our target audience, many different aspects of our film come into play. For instance our mascaline and dangerous characters play a big part in attracting the male audience. Many males will view the characters in our film and will imagine themselves as those characters. This then links with the genre. Many people imagine what it would be like to do this and be that, and in this case many males will be looking at this film and saying "Imagine if I was a ganster/criminal" as research proves that males are much more attracted to violence and guns than females.
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